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Bernard Perez

COPYWRITER

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Generation Beyond - Campaign

With STEM interest at an all-time low, we developed a campaign for Lockheed Martin that encourages, motivates and excites kids to suit up and be the first generation of explorers to travel to Mars and beyond. Ultimately, this showed kids in school today what a career in STEM can be.

Here’s a preview of all the amazing work.

Generation Beyond - Hello Mars

We made a companion app that locates and shows the real-time weather on Mars from your phone.

Generation Beyond - OOH

These billboards ran in the DC area during the week of the field trip. It's only fitting we called them "Martian" as they'll be the first inhabitants of Mars.

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Generation Beyond - Print

The print series for the campaign. The first one ran in Parenting magazine during the campaign. A large print of it can also be found at Lockheed Martin headquarters.

Generation Beyond Print
Space is infinite. So is potential. At Lockheed Martin we're engineering a better tomorrow. A child's imagination is a powerful thing. And with the right guidance, tools and education from Generation Beyond, their imagination could open a univer

Space is infinite. So is potential.

At Lockheed Martin we're engineering a better tomorrow.

A child's imagination is a powerful thing. And with the right guidance, tools and education from Generation Beyond, their imagination could open a universe of possibilities. After all, the next great explorer could be sitting in a classroom today. And it's up to us to unlock their full potential. 

Discover the possibilities at

lockheedmartin.com/generationbeyond

Read more →
There are Martians living among us. At Lockheed Martin, we're engineering a better tomorrow. They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helme

There are Martians living among us.

At Lockheed Martin, we're engineering a better tomorrow.

They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helmet might well be humanity's next great explorer. After all, we have the spaceship, we have the engineering. Now all we need is the generation that's ready to go further.

Discover our mission at

lockheedmartin.com/generationbeyond

Read more →
Martians are real. At Lockheed Martin, we're engineering a better tomorrow. They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helmet might well be

Martians are real.

At Lockheed Martin, we're engineering a better tomorrow.

They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helmet might well be humanity's next great explorer. After all, we have the spaceship, we have the engineering. Now all we need is the generation that's ready to go further.

Discover our mission at

lockheedmartin.com/generationbeyond

Read more →
Turns out Martians love ice cream. At Lockheed Martin, we're engineering a better tomorrow. They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helmet

Turns out Martians love ice cream.

At Lockheed Martin, we're engineering a better tomorrow.

They can't reach the counter but they will reach Mars. Because the first person to go to Mars is in school today. And that little kid in the space helmet might well be humanity's next great explorer. After all, we have the spaceship, we have the engineering. Now all we need is the generation that's ready to go further.

Discover our mission at

lockheedmartin.com/generationbeyond

Read more →
At Times Square.

At Times Square.

Creative Directors: Josh Grossberg & Dave Waraksa

Art Directors : EMlyn Portillo & Kavon Johnson

Copywriter: Bernard Perez